Why we are building Writizzy
Discover the story behind Writizzy. Built by Hugo Lassiège (Malt) and Thomas Sanlis (Uneed), we’re creating a European, independent alternative for authentic writing.
Why we are building Writizzy (and why now)
Launching a blogging platform in 2026 might seem like a counter-intuitive bet. Between social media fragmenting our attention and the explosion of AI-generated noise saturating the web, why add one more destination?
The answer is simple: we want to make writing meaningful again.
The end of authenticity?
We see it every day: the web is drowning in "AI slop." It’s becoming impossible to tell if what you’re reading was actually thought out by a human or spat out by a prompt in three seconds.
At Writizzy, we are convinced of one thing: trust and authenticity still matters. This trust isn’t built with three-line "hooks" on X or LinkedIn. It’s built with long-form, thoughtful content where you take the time to share a vision. This is exactly why we wrote our Manifesto: to define what we stand for.
Two paths, one shared frustration
Writizzy was born from the meeting of two "indie makers" who believe in "eating their own dog food":
- Hugo Lassiège: I’ve been blogging since 2001 (the good old days of free.fr). After co-founding Malt, I felt the need to get back to tools that aren't bloated corporate machines. I created Bloggrify and Hakanai to reclaim that freedom.
- Thomas Sanlis: As a designer and the founder of Uneed, I’m obsessed with simplicity. I wanted a tool that is a joy to use every day, without the friction.
We looked at the market and nothing quite fit: Beehiiv is expensive, Medium locks you in, and Substack is pushing more and more towards a 'closed garden' model, prioritizing their own ecosystem over your independence. Most importantly, almost no serious alternative is European. Not out of nationalism, but because we believe it’s healthy to have options outside of the US giants when you entrust a platform with your content.
Powerful, but never bloated
To be clear: we aren't building a "minimalist" tool that lacks power. Writizzy will be a complete platform. We will offer everything a modern author needs: newsletters, analytics, audience management...
The difference? Clarity. At least, that’s what we hope for, and we’ll do everything we can to make it happen.
Our three core pillars:
- No Lock-in: Your content is yours. Reversibility is a first-class citizen: you can import and export your entire blog in a click.
- Zero Commission: We charge a flat subscription fee. If your audience explodes, our take doesn't. Your success belongs to you.
- No AI Factories: You won't find a "Write this article for me" button. If you don't take the time to write it, your readers shouldn't have to take the time to read it.
A Bootstrapped journey
Writizzy is just the two of us. No investors, no insane growth pressure that eventually degrades the product. We want to build a sustainable platform, funded solely by its users.
If enough people find value in what we’re building, we’ll keep refining the tool until it’s perfect.
We’re building Writizzy for ourselves. We hope it’ll be for you, too.
Hugo & Thomas
Written by
Hi there, I'm Thomas Sanlis. First of all, thank you very much for your interest in me and this website, it means a lot 😊. This website mainly exists for the blog: since late 2025, I'm trying to be way more active on it. ## **Who am I?** I'm a 30-year-old indie hacker living in France. Back in 2019, I started my journey as a freelance developer/designer with a clear and ambitious objective: to be able to live off my personal projects someday. It took me 5 years of hard work, countless failures, and valuable lessons to achieve that goal, but today, I'm proud to say: I DID IT! Since January 2025, I've been living my dream life by working exclusively on my own projects! ## **What am I working on?** I launched more than 30 projects since 2019. It's a lot, but most of them failed. Today, my most successful one is also the oldest: it's called **[Uneed](https://uneed.best/?ref=thomas-sanlis.com)**, and it's a social launchpad for tech products. You can think of it as a mix between Product Hunt and X. But that's not it: I'm also working on **[Writizzy](https://writizzy.com/?ref=uneed.best)**, a simple but powerful blogging platform. ## **What are my plans?** I'll be honest: I've never felt healthier and happier, and my goals are pretty simple: I want to grow my products, enough for not caring about money in 10 years. ## **And besides my projects?** I'm a cyclist 🚴🏻. I usually ride ~200km weekly, gravel and road. I watch a lot of TV shows. I have a French Bulldog named Kadoc. I'm in the best relationship I could dream of, with Anna.